Meet the Madam of Media: The Woman Behind Tha Afterparty
Written by Afterparty South on 7 October 2017
As the black female owner and director of Dallas, Texas’ premier online radio station, Tha Afterparty Radio, Montanna Mitchem, also known as The Madam of Media, always knew that it wouldn’t be easy to launch the station let alone see it blossom into what it is today. However, she used all the roadblocks, obstacles and detours that she faced along the way to her advantage to build the station into the powerhouse that it is today.
This Madam of Media is the lifeblood of the station and is always the one to get the party going on the air and off. Also affectionately known as the “Boss Lady” around the station, for more than six years, she’s grown Tha Afterparty Radio from a niche station into a media powerhouse with 24/7 radio broadcasting and live streaming to a global audience, along and creating high-quality commercials and promos to support fellow entrepreneurs and local businesses.
Wearing many hats, not only does she run and maintain the station’s programming seamlessly, but she spearheads a number of events, such as her brainchild Tha Party Awards. Entering its 3rd year, this year’s award show will honor the station’s shows, hosts, as well as local artists, entrepreneurs and businesses.
Even with a whole suite of shows broadcasting daily, community outreach events like the “Water Drive for Flint” and free HIV testing is always at the forefront of Montanna’s mind since she views it as her mission to use her platform to do good and give back to the community.
Though there’s plenty of Internet-based radio stations out there, Montanna knows why hers stands out: “You don’t have to have experience or a background in communications. We aren’t celebrities and we are using our God-given talents to bring quality programming.”
And, why did she go into business for herself?
“I saw a lack of support for the ‘little people’ and I wanted to give them a platform that mainstream media won’t give,” Montanna said.